About us

Our

Team in Holliston, MA

Alicia Nichols

Master Aesthetician/ Owner

Alicia T. Nichols, a Licensed Aesthetician and founder of Purely You Aesthetic Boutique, is a seasoned and trusted professional in the Aesthetic Industry. Alicia holds a bachelor’s degree in Visual Arts and obtained her Aesthetic Licensure from Catherine Hinds Institute of Esthetics. Alicia's aesthetic career began almost 20 years ago as a Medical Aesthetic Sales Representative for Obagi Medical Products, a skincare leader in the physician-dispensed market. Alicia has an impressive career track record working at some of the top Plastic Surgery Practices and Medical Spas in the Boston area. Her roles have consisted of business development, practice management, and, most notably, being a full-time Aesthetic provider. Purely You Aesthetic Boutique was born out of Alicia’s passion for skin health and a desire to create a peaceful, welcoming spa that encourages relaxation and comfort for all clients. Alicia has meticulously selected results-driven skincare lines that seamlessly flow with relaxation techniques and in-service treatments. As a wife and busy mother of three, Alicia saw the need to create a skincare boutique that allows women and men a much-needed respite from the daily grind. When it comes to treatment offerings at Purely You, Alica wants her clientele to be in the moment, relax, feel comfortable, all while achieving their desired skincare results. Some of Alicia's favorite products include Purely You's LUMINOUS CE Antioxidant Defense Serum and AGELESS Retinol + Green Tea Repair Cream. Her go-to anti-aging treatments vary per client need, but she sees consistent anti-aging results with microneedling and skin tightening with the NEW NeveSkin Cryo facia.l

Rachel Kelly

Licensed Massage Therapist &

Certified Usui Reiki Master Practitioner

I believe in the healing ability through touch. Massage is a form of treatment to relieve muscle pain and stiffness but also to address the nervous system. Many therapists focus on the physical causes of overall muscle/body aches and pains, but my approach is to not only focus on the physical well-being of my clients, within my scope but to strive to alleviate and manage, if possible, any emotional symptoms as well. Stress is “the silent killer“ but anxiety, depression, and negative energy can manifest in a very physical manner and cause many undesirable symptoms. My main purpose is to address the root of the cause with each of my clients with a customized treatment using various techniques to achieve not only physical but overall wellness.

Taylor Alexander

Licensed Aesthetician
& Certified Lash Artist

Purely You Aesthetic Boutique is proud to have Taylor Alexander as an integral part of our Aesthetic Team.
Taylor obtained her aesthetic licensure from the Catherine Hinds Institute of Esthetics and holds several board-certified, advanced certifications from Stonhart Beauty Academy. A Holliston native, Taylor is passionate about helping clients feel confident and radiant in their skin. Her philosophy is rooted in the belief that investing in your skin is one of the most rewarding commitments you can make.
Known for her warm approach and attention to detail, Taylor is highly skilled in a wide range of aesthetic modalities, allowing her to deliver customized, results-driven facials and treatments for every skin type and concern. She also emphasizes the importance of at-home care, guiding clients through the best daily routines to maintain their glow between visits.
When she’s not working her magic in the treatment room, Taylor continues to expand her expertise through advanced education and training, staying ahead of the latest trends in skincare and aesthetics.
Her service offerings include:
Customized Facials & Peels · Circadia Skincare Treatments · HydraFacial · Dermaplaning · Microneedling · Waxing · Brow Shaping · Lash Lift & Tint · Makeup Applications

Katie Rebhan

Massage Therapist & Wellness Guide

Specializing in Lymphatic Drainage,
Somatic Healing & Holistic Renewal

With over two decades of experience in the wellness industry, Katie Rebhan brings a wealth of knowledge and expertise to her holistic and integrative approach to bodywork and healing. Her mastery covers a diverse range of massage modalities, including relaxation and deep tissue massage, lymphatic drainage, cupping therapy, Reiki at the Master level, hot stone therapy, Gua Sha (scraping), and assisted stretching with active resistance therapy. Each session is meticulously tailored, blending therapeutic skill with intuitive presence to foster deep release and renewal.

With a unique blend of massage and somatic healing certifications, Katie is equipped to guide clients beyond the physical. Her diverse certifications include Mindfulness Group Facilitation, Emotional Freedom Technique (EFT/Tapping), Hypnotherapy, and Health Coaching. This comprehensive approach enables Katie to help clients reconnect with themselves on physical, mental, and emotional levels.

Katie’s mission is deeply rooted in her belief that true healing occurs when blockages—be they physical tension, emotional stress, or energetic stagnation—are gently dissolved. Through her sessions and workshops, she cultivates a safe and nurturing space where clients can restore balance, renew vitality, and realign with their most authentic selves. This mission is the guiding force behind every interaction with Katie, ensuring a journey of healing and renewal for each client.
Whether you are seeking lymphatic drainage to support recovery, somatic tools for stress relief, or a deeply restorative massage experience, Katie’s integrative care offers a transformative pathway to greater well-being and lasting change.