- (774) 233-6005
- 755 Washington Street, Holliston, MA 01746
About us
Our
Team in Holliston, MA
Alicia Nichols
Master Aesthetician/ Owner
Alicia T. Nichols, a Licensed Aesthetician and founder of Purely You Aesthetic Boutique, is a seasoned and trusted professional in the Aesthetic Industry. Alicia holds a bachelor’s degree in Visual Arts and obtained her Aesthetic Licensure from Catherine Hinds Institute of Esthetics. Alicia's aesthetic career began almost 20 years ago as a Medical Aesthetic Sales Representative for Obagi Medical Products, a skincare leader in the physician-dispensed market. Alicia has an impressive career track record working at some of the top Plastic Surgery Practices and Medical Spas in the Boston area. Her roles have consisted of business development, practice management, and, most notably, being a full-time Aesthetic provider. Purely You Aesthetic Boutique was born out of Alicia’s passion for skin health and a desire to create a peaceful, welcoming spa that encourages relaxation and comfort for all clients. Alicia has meticulously selected results-driven skincare lines that seamlessly flow with relaxation techniques and in-service treatments. As a wife and busy mother of three, Alicia saw the need to create a skincare boutique that allows women and men a much-needed respite from the daily grind. When it comes to treatment offerings at Purely You, Alica wants her clientele to be in the moment, relax, feel comfortable, all while achieving their desired skincare results. Some of Alicia's favorite products include Purely You's LUMINOUS CE Antioxidant Defense Serum and AGELESS Retinol + Green Tea Repair Cream. Her go-to anti-aging treatments vary per client need, but she sees consistent anti-aging results with microneedling and skin tightening with the NEW NeveSkin Cryo facia.l
Katie Rebhan
Massage Therapist & Wellness Guide
Specializing in Lymphatic Drainage,
Somatic Healing & Holistic Renewal
Somatic Healing & Holistic Renewal
With over two decades of experience in the wellness industry, Katie Rebhan brings a wealth of knowledge and expertise to her holistic and integrative approach to bodywork and healing. Her mastery covers a diverse range of massage modalities, including relaxation and deep tissue massage, lymphatic drainage, cupping therapy, Reiki at the Master level, hot stone therapy, Gua Sha (scraping), and assisted stretching with active resistance therapy. Each session is meticulously tailored, blending therapeutic skill with intuitive presence to foster deep release and renewal.
With a unique blend of massage and somatic healing certifications, Katie is equipped to guide clients beyond the physical. Her diverse certifications include Mindfulness Group Facilitation, Emotional Freedom Technique (EFT/Tapping), Hypnotherapy, and Health Coaching. This comprehensive approach enables Katie to help clients reconnect with themselves on physical, mental, and emotional levels.
Katie’s mission is deeply rooted in her belief that true healing occurs when blockages—be they physical tension, emotional stress, or energetic stagnation—are gently dissolved. Through her sessions and workshops, she cultivates a safe and nurturing space where clients can restore balance, renew vitality, and realign with their most authentic selves. This mission is the guiding force behind every interaction with Katie, ensuring a journey of healing and renewal for each client.
Whether you are seeking lymphatic drainage to support recovery, somatic tools for stress relief, or a deeply restorative massage experience, Katie’s integrative care offers a transformative pathway to greater well-being and lasting change.
With a unique blend of massage and somatic healing certifications, Katie is equipped to guide clients beyond the physical. Her diverse certifications include Mindfulness Group Facilitation, Emotional Freedom Technique (EFT/Tapping), Hypnotherapy, and Health Coaching. This comprehensive approach enables Katie to help clients reconnect with themselves on physical, mental, and emotional levels.
Katie’s mission is deeply rooted in her belief that true healing occurs when blockages—be they physical tension, emotional stress, or energetic stagnation—are gently dissolved. Through her sessions and workshops, she cultivates a safe and nurturing space where clients can restore balance, renew vitality, and realign with their most authentic selves. This mission is the guiding force behind every interaction with Katie, ensuring a journey of healing and renewal for each client.
Whether you are seeking lymphatic drainage to support recovery, somatic tools for stress relief, or a deeply restorative massage experience, Katie’s integrative care offers a transformative pathway to greater well-being and lasting change.
Melissa Chisholm
Licensed Aesthetician & Aesthetic Instructor
With 7 years of experience in the aesthetics industry, Melissa brings a wonderful combination of advanced knowledge, hands-on expertise, and a genuine passion for helping clients feel confident in their skin. In addition to her work as a Licensed Aesthetician, Melissa is a part-time Aesthetician Instructor at Catherine Hinds Institute of Esthetics, where she educates and mentors future professionals while sharing her clinical knowledge, treatment experience, and enthusiasm for the ever-evolving field of aesthetics. We are especially proud to have an educator and experienced industry professional on the Purely You team.
A Natick native with strong ties to the MetroWest community, Melissa is known for her warm, personable approach, attention to detail, and ability to make clients feel comfortable and cared for from the moment they enter the treatment room. She believes that great skincare is never one-size-fits-all and takes the time to understand each client's individual skin concerns, goals, lifestyle, and preferences.
Whether providing a customized facial, advanced skincare treatment, lash or brow service, waxing, or makeup application, Melissa combines personalized care with client education, helping each guest better understand their skin and feel confident in the treatments and products recommended for them.
Above all, Melissa is passionate about building lasting relationships with her clients and creating an experience that feels welcoming, personalized, educational, and results-focused — making her a wonderful fit for the Purely You philosophy.
A Natick native with strong ties to the MetroWest community, Melissa is known for her warm, personable approach, attention to detail, and ability to make clients feel comfortable and cared for from the moment they enter the treatment room. She believes that great skincare is never one-size-fits-all and takes the time to understand each client's individual skin concerns, goals, lifestyle, and preferences.
Whether providing a customized facial, advanced skincare treatment, lash or brow service, waxing, or makeup application, Melissa combines personalized care with client education, helping each guest better understand their skin and feel confident in the treatments and products recommended for them.
Above all, Melissa is passionate about building lasting relationships with her clients and creating an experience that feels welcoming, personalized, educational, and results-focused — making her a wonderful fit for the Purely You philosophy.
Amelia
St. George
St. George
Spa Manager & Aspiring Make-Up Artist & Manicurist
Amelia brings a wonderful blend of hospitality, creativity, and exceptional customer care to the Purely You team. With several years of experience in retail, hospitality, and customer service, she plays an important role in creating the welcoming, elevated experience we want every guest to feel from the moment they walk through our doors.
For Amelia, great customer service is about genuine hospitality, attention to detail, and helping every guest feel comfortable, cared for, and truly welcomed. Whether she’s coordinating appointments, answering questions, assisting with products, or making sure the day runs smoothly, Amelia is committed to making every Purely You experience feel personal, relaxing, and memorable.
A makeup enthusiast with an eye for beauty, Amelia has developed an impressive knowledge of makeup artistry along with a passion for skincare and sun safety. She also brings her creativity to Purely You’s social media and marketing, helping us stay connected with our growing community.
Amelia’s passion for the beauty industry continues to grow, and she’s excited to expand her skills by attending Cosmix School of Beauty Science in Fall 2026 to earn her Manicurist license. She hopes to bring those new skills to our Centerpoint Foot Spa in the future, adding another special touch to the experience we offer our guests.
For Amelia, great customer service is about genuine hospitality, attention to detail, and helping every guest feel comfortable, cared for, and truly welcomed. Whether she’s coordinating appointments, answering questions, assisting with products, or making sure the day runs smoothly, Amelia is committed to making every Purely You experience feel personal, relaxing, and memorable.
A makeup enthusiast with an eye for beauty, Amelia has developed an impressive knowledge of makeup artistry along with a passion for skincare and sun safety. She also brings her creativity to Purely You’s social media and marketing, helping us stay connected with our growing community.
Amelia’s passion for the beauty industry continues to grow, and she’s excited to expand her skills by attending Cosmix School of Beauty Science in Fall 2026 to earn her Manicurist license. She hopes to bring those new skills to our Centerpoint Foot Spa in the future, adding another special touch to the experience we offer our guests.