About us

Team in Holliston, MA
Hello from
Alicia Nichols
Master Aesthetician/ Owner
Alicia T. Nichols, a Licensed Aesthetician and founder of Purely You Aesthetic Boutique, is a seasoned and trusted professional in the Aesthetic Industry. Alicia holds a bachelor’s degree in Visual Arts and obtained her Aesthetic Licensure from Catherine Hinds Institute of Esthetics. Alicia's aesthetic career began almost 20 years ago as a Medical Aesthetic Sales Representative for Obagi Medical Products, a skincare leader in the physician-dispensed market. Alicia has an impressive career track record working at some of the top Plastic Surgery Practices and Medical Spas in the Boston area. Her roles have consisted of business development, practice management, and, most notably, being a full-time Aesthetic provider. Purely You Aesthetic Boutique was born out of Alicia’s passion for skin health and a desire to create a peaceful, welcoming spa that encourages relaxation and comfort for all clients. Alicia has meticulously selected results-driven skincare lines that seamlessly flow with relaxation techniques and in-service treatments. As a wife and busy mother of three, Alicia saw the need to create a skincare boutique that allows women and men a much-needed respite from the daily grind. When it comes to treatment offerings at Purely You, Alica wants her clientele to be in the moment, relax, feel comfortable, all while achieving their desired skincare results. Some of Alicia's favorite products include IS Clinical Pro-Heal Serum and Farmhouse Fresh Guac Star Avocado Hydration Mask. Her go-to anti-aging treatment is the Platinum Hydrafacial!
Rachel Kelly
Licensed Massage Therapist &

Certified Usui Reiki Master Practitioner
I believe in the healing ability through touch. Massage is a form of treatment to relieve muscle pain and stiffness but also to address the nervous system. Many therapists focus on the physical causes of overall muscle/body aches and pains, but my approach is to not only focus on the physical well-being of my clients, within my scope but to strive to alleviate and manage, if possible, any emotional symptoms as well. Stress is “the silent killer“ but anxiety, depression, and negative energy can manifest in a very physical manner and cause many undesirable symptoms. My main purpose is to address the root of the cause with each of my clients with a customized treatment using various techniques to achieve not only physical but overall wellness.
Taylor Alexander
Licensed Aesthetician
& Certified Lash Artist
Purely You Aesthetic Boutique is thrilled to announce the newest addition to our spa, Taylor Alexander. Taylor obtained her aesthetic licensure from the Catherine Hinds Institute of Esthetics and holds several board-certified, advanced certifications from Stonhart Beauty Academy. She is thrilled to join the Purely You team in her beautiful hometown of Holliston. Her passion for skincare is rooted in her belief that investing in your skin is a benefit that will last a lifetime. Taylor loves helping clients feel better about themselves and their skin. Taylor is well-versed and trained in a vast range of aesthetic modalities allowing her to provide customized, result-driven facials & treatments. She understands skin rejuvenation continues beyond the treatment room and will guide her clients through the best home-care regimen between services. When not working hard at the spa, you will find her in the classroom, expanding her knowledge and adding new skill sets that enable her to keep up with the ever-changing trends in the industry. Taylor's service offerings include customized facials & peels, G.M. COLLIN® Skincare Treatments, Hydrafacial, Dermaplane, gua sha, waxing, brow shaping, tinting, lash lift & tint, and makeup applications.