Last Updated: August 27, 2026
Purely You Aesthetic Boutique (“Purely You,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, book an appointment, purchase products or gift cards, communicate with us, or otherwise interact with Purely You.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following types of information:
Personal Information
When you interact with Purely You, we may collect personal information that you voluntarily provide, including:
- Name
- Email address
- Phone number
- Appointment and service information
- Billing and transaction information
- Information submitted through forms, inquiries, or communications with us
- Other information you choose to provide
SMS & Marketing Communications
If you provide your mobile phone number and opt in to receive text messages from Purely You Aesthetic Boutique, you agree to receive SMS communications from us. These communications may include appointment reminders, scheduling updates, service-related messages, promotions, special offers, and other marketing communications.
Consent to receive marketing text messages is not a condition of purchasing any goods or services.
Message frequency may vary. Message and data rates may apply.
Reply STOP to opt out of text messages at any time. Reply HELP for assistance. You may also contact us at 774-233-6005 or info@purelyboutique.com for assistance.
We may also use your email address to send newsletters, promotions, special offers, appointment-related communications, and other information that may be of interest to you. You may unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.
Automatically Collected Information
When you visit our website, certain information may be collected automatically, including your IP address, browser type, device type, operating system, referring website, pages viewed, and other information about how you interact with our website.
Cookies & Similar Technologies
Our website may use cookies and similar technologies to improve website functionality, understand visitor activity, remember preferences, and enhance your overall experience.
You may be able to control or disable cookies through your browser settings.
2. How We Use Your Information
We may use the information we collect to:
- Schedule, manage, and provide appointments and services
- Process purchases, payments, gift cards, memberships, and other transactions
- Send appointment confirmations, reminders, and scheduling updates
- Respond to questions, requests, and customer service inquiries
- Send promotional emails or text messages when you have consented to receive them
- Provide information about services, products, events, promotions, and special offers
- Improve our website, services, marketing, and customer experience
- Maintain business and transaction records
- Prevent fraud or misuse of our website or services
- Comply with applicable legal and regulatory requirements
3. How We Share Your Information
Purely You Aesthetic Boutique does not sell your personal information.
We do not sell, rent, or share your mobile phone number or SMS opt-in information with third parties or affiliates for their own marketing or promotional purposes.
We may share information with trusted service providers when reasonably necessary to operate our business and provide services to you. These providers may include companies that assist with:
- Appointment scheduling and client management
- Payment processing
- Website hosting and maintenance
- Email and SMS communications
- Customer support
- Analytics and business operations
These providers may access personal information only as reasonably necessary to perform services on our behalf and are expected to handle that information appropriately.
We may also disclose information when required by law, regulation, subpoena, court order, or other legal process, or when reasonably necessary to protect the rights, safety, or property of Purely You, our clients, or others.
In the event of a merger, acquisition, restructuring, sale, or transfer of some or all of our business assets, personal information may be transferred as part of that transaction, subject to applicable privacy requirements.
4. Data Security
We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.
5. Your Choices & Rights
Depending on applicable law, you may have the right to:
- Request access to certain personal information we maintain about you
- Request correction of inaccurate personal information
- Request deletion of certain personal information
- Opt out of promotional email communications
- Opt out of SMS communications by replying STOP
Certain information may need to be retained for legitimate business, transactional, legal, accounting, or regulatory purposes.
6. Third-Party Services & Links
Our website may contain links to third-party websites or use third-party platforms to provide features such as online booking, payment processing, communications, or other services.
The privacy practices of those third parties are governed by their respective privacy policies. Purely You is not responsible for the privacy practices or content of third-party websites or services.
7. Children’s Privacy
Our website and online services are not directed toward children under the age of 13. We do not knowingly collect personal information online directly from children under 13 without appropriate parental or legal guardian involvement.
8. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technology, services, or applicable legal and regulatory requirements.
When changes are made, we will update the “Last Updated” date at the top of this policy. We encourage you to review this Privacy Policy periodically.
9. Contact Us
If you have questions about this Privacy Policy, your personal information, or our privacy practices, please contact:
Purely You Aesthetic Boutique
755 Washington Street
Holliston, MA 01746
Phone: 774-233-6005
Email: info@purelyboutique.com